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It depends on who you are and what you're trying to accomplish. First, understand your brand.  Video is a uniquely powerful way to leverage brand across internal and external, traditional and nontraditional platforms.  Here's the catch:  There's no greater waste of...

Whether it's a media engagement, an online chat, or the discussion following a live presentation, question-and-answer can be your single greatest opportunity to amplify and land your message.  It's about taking control of the question, not allowing it to control you. ...

Whether you're presenting to a live audience, a video camera, or a social media interface--maintaining interest is the Holy Grail in today's world of microscopic attention spans. First, keep it simple.  Review your content with the ruthless eye of someone cleaning out...

Once upon a time, there was a corporate/nonprofit/government brand that needed a boost.  The more meaningful stories about the brand told via video, the more the brand grew and thrived.  The end. This happily-ever-after scenario is no fairytale.  New research shows...

The apology.  Or at least the acknowledgement of what's occurred and how it's impacted your stakeholders. It's been five years since British Petroleum's Deepwater Horizon drilling rig exploded and sunk in the Gulf of Mexico. The disaster killed 11 people, spilled 4.9...

A Saudi Arabian proverb says, "The mind is for seeing; the heart is for hearing."  Modern science says the heart of a video message is indeed great quality audio.  Our brain processes sound differently and more flexibly than video.  It will put up with less than...

ANSWER: Our brains are built to adore video.One example: YouTube gets more than one billion unique visitors a month. To make the most of what they see, adopt a comprehensive measure of success.  Even if it's not the next "Ice Bucket Challenge," an online video...

ANSWER: That question's sure to be debated in the classrooms of America's greatest universities for years to come. What we know now is the core of impactful communication with everything from a virus to a video marketing campaign--is your audience. It seems simple...

QUESTION: How long should a video be to increase sales, recruit stakeholders, and/or boost brand? ANSWER: There's no "one size fits all" number of seconds that equals effectiveness.  However, there are proven principles that reveal the "magic number" for each video...

QUESTION How can your brand survive as social media matures? ANSWER Gallup finds 62% of consumers say social media has no influence on their buying decisions.  Businesses are altering strategies to reflect this sobering reality. Back in what my kids know as the Dark...