QUESTION:
Why should brand, product, and idea marketers invest more in professional video?
ANSWER:
It's official. Video rules in transforming the "ask" into the "answer" you want: a brand investment, product purchase, or idea adoption.
Consider:
- One minute of video is worth 1.8 million words. (Forrester Research)
- Professionally-produced video for e-commerce outperforms user-generated video by 30 percent in terms of "lift"–increase in sales response. (Comscore)
- Video promotion is more than six times more effective than print and direct mail (b2bmarketing.net)
These are just a few nuggets from the statistical goldmine that is video's 24-karat bottom line impact. If you're already on the video bandwagon, consider increasing your commitment, so every relevant platform is fully leveraged: social media, website, pay-per-click, YouTube, mobile–even PowerPoint, emails, and QR codes provide rich returns from video investment.
If you're waiting, don't. Know that 2014 is the year online and mobile video rises to the top in most organizations' marketing strategies. Video works. Consult an expert partner to maximize your ROI.