by Kristan Getsy | Nov 16, 2015 | Blog
It depends on who you are and what you're trying to accomplish. First, understand your brand. Video is a uniquely powerful way to leverage brand across internal and external, traditional and nontraditional platforms. Here's the catch: There's no greater waste of...
by Kristan Getsy | Oct 19, 2015 | Blog
Whether it's a media engagement, an online chat, or the discussion following a live presentation, question-and-answer can be your single greatest opportunity to amplify and land your message. It's about taking control of the question, not allowing it to control you. ...
by Kristan Getsy | Jun 15, 2015 | Blog
Whether you're presenting to a live audience, a video camera, or a social media interface–maintaining interest is the Holy Grail in today's world of microscopic attention spans. First, keep it simple. Review your content with the ruthless eye of someone...
by Kristan Getsy | May 15, 2015 | Blog
Once upon a time, there was a corporate/nonprofit/government brand that needed a boost. The more meaningful stories about the brand told via video, the more the brand grew and thrived. The end. This happily-ever-after scenario is no fairytale. New research shows...
by Kristan Getsy | May 12, 2015 | Blog
The apology. Or at least the acknowledgement of what's occurred and how it's impacted your stakeholders. It's been five years since British Petroleum's Deepwater Horizon drilling rig exploded and sunk in the Gulf of Mexico. The disaster killed 11 people, spilled 4.9...
by Kristan Getsy | Feb 23, 2015 | Blog
A Saudi Arabian proverb says, "The mind is for seeing; the heart is for hearing." Modern science says the heart of a video message is indeed great quality audio. Our brain processes sound differently and more flexibly than video. It will put up with less than...
