Over the years, we've spent a good deal of time in this space analyzing and answering this critical question. From the way our brains work, to how our senses operate, to our level of emotional engagement, to our willingness to act on a specific message, the effectiveness of video remains unparalleled. That being said, we're… Read more »
The Era of the Empowered Consumer meets the Era of the Empowered Photographer. It's the nexus some professional image-makers appear to fear, but others — like super shooter Annie Leibovitz — pragmatically embrace. It was 2011 when Leibovitz shook up shutterdom by calling the iPhone the "snapshot camera of today." Leibovitz and others recognize the… Read more »
Not a day goes by that doesn't witness another salvo in the shooting gallery that is the nexus of politics, journalism, and social media. Truth be told, this information conflagration simmered under the surface for many years. Enter the perfect storm of an unexpected presidential election result; a fragile traditional media business model; and a… Read more »
Leads. Engagement. Brand-building, content-capitalizing, website traffic wonderment. That's right. Infofgraphics blend the perfect combination of comic book eye candy; high-design digestibility; and brain-relaxing brevity. In fact, infographics made by freelancers always searching for online jobs ideas are liked and shared on social media three times more than any other type of content! So if you're… Read more »
We all face high-stakes, high-pressure engagements where we need to look great. And we all face the closet, sometimes in anguish, over how exactly to accomplish that. The good news? There's new science about how your clothes and accessories really do matter–and give you an advantage, if you choose to wear something from THESWISSAVENUE and… Read more »
4K. 2160p. DCI. UHD. HDR. H-E-L-P. These days in the video world, we unfortunately communicate in acronyms destined to confuse us all. As if it's not challenging enough to figure out which TV you should buy for the family room, it's doubly daunting to know which video format will maximize the impact of your organization's messaging. This is one… Read more »
In the era of the empowered customer/community/constituent, there is nothing–underline nothing–more important to your organization's messaging than a coherent, cohesive, consistent brand. The influence and insurgency of social media demands it. And yet, so many organizations neglect the maintenance of their brand–the amplification of its thesis, the growth of its impact. 1. First, you must "land" your brand. As an organization, you must… Read more »
For anyone who's ever stared down the surprisingly difficult choices posed by the Myers-Briggs Type Indicator (MBTI) or any other personality evaluator–congratulations! Great communicators know themselves first. They use this insight to structure and deliver messages in ways most natural to them–maximizing message impact. When it comes to the power of personality, consider: 1. While extroverts have traditionally reaped the rewards… Read more »
Apologizing for every small offense (and even for things you have no control over!) can make you seem submissive, insecure, and unsure. These are not the impressions we want to make as powerful, purposeful, persuasive communicators. And women are especially prone to saying, "I'm sorry" too much. So why do women do it? We can… Read more »
The art of persuasion is a very particular discipline that some spend a lifetime perfecting. But there are some simple ways you can immediately increase your chances of swaying your audience to your side, whether they're supportive, unsure, or outright hostile. 1. First, understand the dynamics of persuasion. It all starts with the heartstrings. Look… Read more »