Ask the Experts: How long should my video be?

QUESTION: How long should a video be to increase sales, recruit stakeholders, and/or boost brand? ANSWER: There's no "one size fits all" number of seconds that equals effectiveness.  However, there are proven principles that reveal the "magic number" for each video...

Ask the Experts: Brand Survival

QUESTION How can your brand survive as social media matures? ANSWER Gallup finds 62% of consumers say social media has no influence on their buying decisions.  Businesses are altering strategies to reflect this sobering reality. Back in what my kids know as the Dark...

Ask the Experts: Video

QUESTION: Why should brand, product, and idea marketers invest more in professional video? ANSWER: It's official.  Video rules in transforming the "ask" into the "answer" you want:  a brand investment, product purchase, or idea adoption. Consider: One minute of video...

Helping Others Is What We Do

How would someone describe you? If you live and work in Greater Cincinnati, a common thread emerges throughout the city; we help each other and we care.  That idea is vital here at Life's Eyes Media.  We are a video production company. We love what we do but we love...