by Kristan Getsy | Mar 16, 2016 | Blog
Apologizing for every small offense (and even for things you have no control over!) can make you seem submissive, insecure, and unsure. These are not the impressions we want to make as powerful, purposeful, persuasive communicators. And women are especially prone to...
by Kristan Getsy | Feb 12, 2016 | Blog
The art of persuasion is a very particular discipline that some spend a lifetime perfecting. But there are some simple ways you can immediately increase your chances of swaying your audience to your side, whether they're supportive, unsure, or outright hostile. 1....
by Kristan Getsy | Feb 3, 2016 | Blog
QUESTION: How can your organization interpret/engage/leverage/ the impact of burgeoning healthcare spending in the United States? ANSWER: You've got to talk the talk. And to do that, you've got to understand the trends. They are structural and massive, destined to...
by Kristan Getsy | Jan 7, 2016 | Blog
Science shows that video and your brain go together like peanut butter and jelly. Video connects in a way no other medium can because of the way your brain is hardwired. It's the result of millions of years of evolution. And it matters. First, your brain craves...
by Kristan Getsy | Dec 31, 2015 | Blog
Today, video rules–with a vengeance. Dr. James McQuivey of Forrester Research has determined that one minute of online marketing video is worth 1.8 million words. Facebook, a decade old and fighting hard to stay top dog in social media, is listening. Lesson...
by Kristan Getsy | Dec 7, 2015 | Blog
This is a lifelong pursuit for every communicator, but there are a few tricks that can help you "fake it 'til you make it." And, psychologically speaking, "pretending" to be confident can actually help you become more confident. First, there's no substitute for...
