by Kristan Getsy | Jan 8, 2015 | Blog
ANSWER: Our brains are built to adore video.One example: YouTube gets more than one billion unique visitors a month. To make the most of what they see, adopt a comprehensive measure of success. Even if it's not the next "Ice Bucket Challenge," an online video...
by Kristan Getsy | Dec 29, 2014 | Blog
ANSWER: That question's sure to be debated in the classrooms of America's greatest universities for years to come. What we know now is the core of impactful communication with everything from a virus to a video marketing campaign–is your audience. It seems...
by Kristan Getsy | Oct 12, 2014 | Blog
QUESTION: How long should a video be to increase sales, recruit stakeholders, and/or boost brand? ANSWER: There's no "one size fits all" number of seconds that equals effectiveness. However, there are proven principles that reveal the "magic number" for each video...
by Kristan Getsy | Aug 12, 2014 | Blog
QUESTION How can your brand survive as social media matures? ANSWER Gallup finds 62% of consumers say social media has no influence on their buying decisions. Businesses are altering strategies to reflect this sobering reality. Back in what my kids know as the Dark...
by Kristan Getsy | May 30, 2014 | Blog
QUESTION: Why should brand, product, and idea marketers invest more in professional video? ANSWER: It's official. Video rules in transforming the "ask" into the "answer" you want: a brand investment, product purchase, or idea adoption. Consider: One minute of video...
