How can you land your brand and still make it fly?

In the era of the empowered customer/community/constituent, there is nothing--underline nothing--more important to your organization's messaging than a coherent, cohesive, consistent brand.  The influence and insurgency of social media demands it.  And yet, so many...

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Healthcare Marketing: Why Brand Trust is Pure Gold

QUESTION: How can your organization interpret/engage/leverage/ the impact of burgeoning healthcare spending in the United States? ANSWER: You've got to talk the talk.  And to do that, you've got to understand the trends. They are structural and massive, destined to...

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How can you appear more confident when you communicate?

This is a lifelong pursuit for every communicator, but there are a few tricks that can help you "fake it 'til you make it."  And, psychologically speaking, "pretending" to be confident can actually help you become more confident. First, there's no substitute for...

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