Blog
What can you do to grow your voice into a powerful public speaking tool?
The human voice represents one of our most distinctive and powerful communication capabilities. It conveys a subtlety and depth of meaning that usually far exceeds the level of effort we make to properly use it! Time to change that. So, here are three ways your voice...
Why are Millennials infatuated with the "Polaroid Experience," and why does it matter?
Those of us of a certain age well remember the delight in our parents or our friends or ourselves snapping those hallmark instant images; waiting impatiently for them to develop in our hand; and cherishing the little white-framed pieces of our past. Then the world...
How can what you wear win or lose the game of persuasive communication?
We all face high-stakes, high-pressure engagements where we need to look great. And we all face the closet, sometimes in anguish, over how exactly to accomplish that. The good news? There's new science about how your clothes and accessories really do matter--and give...
How can the alphabet soup of modern video technology feed your meatiest messages?
4K. 2160p. DCI. UHD. HDR. H-E-L-P. These days in the video world, we unfortunately communicate in acronyms destined to confuse us all. As if it's not challenging enough to figure out which TV you should buy for the family room, it's doubly daunting to know which...
How can you land your brand and still make it fly?
In the era of the empowered customer/community/constituent, there is nothing--underline nothing--more important to your organization's messaging than a coherent, cohesive, consistent brand. The influence and insurgency of social media demands it. And yet, so many...
How can knowing your personality type help you become a more powerful communicator?
For anyone who's ever stared down the surprisingly difficult choices posed by the Myers-Briggs Type Indicator (MBTI) or any other personality evaluator--congratulations! Great communicators know themselves first. They use this insight to structure and deliver messages...
How can apologizing too much do some sorry damage to your impact as a communicator?
Apologizing for every small offense (and even for things you have no control over!) can make you seem submissive, insecure, and unsure. These are not the impressions we want to make as powerful, purposeful, persuasive communicators. And women are especially prone to...
How can you get more of what you want when you communicate?
The art of persuasion is a very particular discipline that some spend a lifetime perfecting. But there are some simple ways you can immediately increase your chances of swaying your audience to your side, whether they're supportive, unsure, or outright hostile. 1....
Healthcare Marketing: Why Brand Trust is Pure Gold
QUESTION: How can your organization interpret/engage/leverage/ the impact of burgeoning healthcare spending in the United States? ANSWER: You've got to talk the talk. And to do that, you've got to understand the trends. They are structural and massive, destined to...
Video is the victor when it comes to effective training methods, but why?
Science shows that video and your brain go together like peanut butter and jelly. Video connects in a way no other medium can because of the way your brain is hardwired. It's the result of millions of years of evolution. And it matters. First, your brain craves...
How is Facebook force multiplying in the Video Era, and what can your organization learn from it?
Today, video rules--with a vengeance. Dr. James McQuivey of Forrester Research has determined that one minute of online marketing video is worth 1.8 million words. Facebook, a decade old and fighting hard to stay top dog in social media, is listening. Lesson One: ...
How can you appear more confident when you communicate?
This is a lifelong pursuit for every communicator, but there are a few tricks that can help you "fake it 'til you make it." And, psychologically speaking, "pretending" to be confident can actually help you become more confident. First, there's no substitute for...