by Kristan Getsy | Feb 3, 2016 | Blog
QUESTION: How can your organization interpret/engage/leverage/ the impact of burgeoning healthcare spending in the United States? ANSWER: You've got to talk the talk. And to do that, you've got to understand the trends. They are structural and massive, destined to...
by Kristan Getsy | Jan 7, 2016 | Blog
Science shows that video and your brain go together like peanut butter and jelly. Video connects in a way no other medium can because of the way your brain is hardwired. It's the result of millions of years of evolution. And it matters. First, your brain craves...
by Kristan Getsy | Dec 31, 2015 | Blog
Today, video rules–with a vengeance. Dr. James McQuivey of Forrester Research has determined that one minute of online marketing video is worth 1.8 million words. Facebook, a decade old and fighting hard to stay top dog in social media, is listening. Lesson...
by Kristan Getsy | Dec 7, 2015 | Blog
This is a lifelong pursuit for every communicator, but there are a few tricks that can help you "fake it 'til you make it." And, psychologically speaking, "pretending" to be confident can actually help you become more confident. First, there's no substitute for...
by Kristan Getsy | Nov 16, 2015 | Blog
It depends on who you are and what you're trying to accomplish. First, understand your brand. Video is a uniquely powerful way to leverage brand across internal and external, traditional and nontraditional platforms. Here's the catch: There's no greater waste of...
