ANSWER: Our brains are built to adore video.One example: YouTube gets more than one billion unique visitors a month. To make the most of what they see, adopt a comprehensive measure of success. Even if it's not the next "Ice Bucket Challenge," an online video campaign can provide powerful ROI. The number of views it… Read more »
ANSWER: That question's sure to be debated in the classrooms of America's greatest universities for years to come. What we know now is the core of impactful communication with everything from a virus to a video marketing campaign–is your audience. It seems simple enough. Effective communication always considers the audience–its priorities and emotions–first. Yet how… Read more »
QUESTION: How long should a video be to increase sales, recruit stakeholders, and/or boost brand? ANSWER: There's no "one size fits all" number of seconds that equals effectiveness. However, there are proven principles that reveal the "magic number" for each video venture. Shorter is better. The average length of a video on YouTube is 4:12. … Read more »
QUESTION How can your brand survive as social media matures? ANSWER Gallup finds 62% of consumers say social media has no influence on their buying decisions. Businesses are altering strategies to reflect this sobering reality. Back in what my kids know as the Dark Ages (before the Internet), talk was that worldwide computer connectivity would… Read more »
It's official. Video rules in transforming the "ask" into the "answer" you want.
We love what we do but we love it more when we help others.
Crisis Management: How can expecting the unexpected benefit your brand?
Marketers are adding video into their core marketing mix everyday.
Public speaking outranks death as what human beings fear most
New research demonstrates just how powerful the love connection between gray matter and great video