by Ted Gaeddert | May 17, 2017 | Blog
Look no further than the major airlines for recent examples of the extreme, often exasperating impact of social media done wrong. In an era when everyone has a smartphone camera, any shred of privacy–particularly in public spaces–is pure illusion. The odds...
by Ted Gaeddert | Mar 20, 2017 | Blog
The 45th President of the United States has promoted social media, especially the Twitter platform, to a transformational communication tool—creating a generational paradigm shift in how messages are crafted and received. Love them or loathe them, Mr. Trump’s tweets...
by Ted Gaeddert | Sep 12, 2016 | Blog
A lot. We’re talking about the global event, and there are lessons from it that will long outlast memories of Ryan Lochte’s mint green hair dye (and equally bizarre legal problems). Significant trends were on display in the way Olympic coverage was organized, framed,...
by Ted Gaeddert | Jul 11, 2016 | Blog, News & Events
When social media’s feathered favorite hatched a decade ago, 140 characters per Tweet was no arbitrary number. 140 characters. One text message. ‘Nuf said. Fast forward to today. Twitter is bigger than texting; it’s about concise connection, instant impact, and visual...
by Kristan Getsy | Sep 27, 2013 | Blog
Topic: How can businesses use YouTube to leverage brand? Advice: YouTube is the world's second-largest search engine, and, for a growing number of businesses, the first choice in cost-effective brand enhancement. Your organization should: Invest in video. It's up to...
