We spend a good deal of time in this space singing the praises of video. And for good reason. There simply is no medium more effective at increasing sales, leveraging engagement, and supercharging brand. But what in the world do you do when your organization spends precious resources on professional video, places it on the… Read more »
We've posted many blogs detailing the transformation of search engines, social media, and marketing collateral as video-driven vehicles. If you're not already leveraging your business brand through consistent, creative, captivating video, and using backlinking to get more traffic with the assistance of companies like Sir Linksalot, then you're missing the boat while your competition gets… Read more »
Look no further than the major airlines for recent examples of the extreme, often exasperating impact of social media done wrong. In an era when everyone has a smartphone camera, any shred of privacy–particularly in public spaces–is pure illusion. The odds of your organization's bad day being posted, tweeted, or snapped are only increasing. Just… Read more »
The 45th President of the United States has promoted social media, especially the Twitter platform, to a transformational communication tool—creating a generational paradigm shift in how messages are crafted and received. Love them or loathe them, Mr. Trump's tweets move markets, influence industry, and power politics. From a strategic communication perspective, it's absolutely fascinating to… Read more »
A great deal. Love them or hate them, Hillary Clinton and Donald Trump have shown us a wealth of good and bad communication technique over the course of three Presidential Debates—the most watched, ever (http://www.adweek.com/news/television/presidential-debates-set-ratings-records-2016-does-format-need-change-174205). One of the most fascinating elements is not what they've said, but how they've said it. So let's draw some… Read more »
A lot. We're talking about the global event, and there are lessons from it that will long outlast memories of Ryan Lochte's mint green hair dye (and equally bizarre legal problems). Significant trends were on display in the way Olympic coverage was organized, framed, and presented. Here are three big takeaways: 1. Visual communication is… Read more »
Author/screenwriter/teacher Robert McKee says, "Storytelling is the most powerful way to put ideas into the world today." For the most recent proof, look no further than this summer's Republican and Democrat Party conventions. The powerful stories told by family members of Americans who lost their lives in war zones, still influence the national political discourse… Read more »
When social media's feathered favorite hatched a decade ago, 140 characters per Tweet was no arbitrary number. 140 characters. One text message. 'Nuf said. Fast forward to today. Twitter is bigger than texting; it's about concise connection, instant impact, and visual media. In this space, we've discussed at length the psychological, sociological, and technological factors driving video's hegemony as the… Read more »
The human voice represents one of our most distinctive and powerful communication capabilities. It conveys a subtlety and depth of meaning that usually far exceeds the level of effort we make to properly use it! Time to change that. So, here are three ways your voice matters to how you're perceived, and what you can… Read more »