Ask the Experts: Video

QUESTION: Why should brand, product, and idea marketers invest more in professional video? ANSWER: It's official.  Video rules in transforming the "ask" into the "answer" you want:  a brand investment, product purchase, or idea adoption. Consider: One minute of video...

Helping Others Is What We Do

How would someone describe you? If you live and work in Greater Cincinnati, a common thread emerges throughout the city; we help each other and we care.  That idea is vital here at Life's Eyes Media.  We are a video production company. We love what we do but we love...

Ask the Experts: Crisis Management

How can expecting the unexpected benefit your brand? Chicago Mayor Rahm Emanuel famously said, "You never let a serious crisis go to waste."  Through effective crisis management, it's possible to not only limit brand damage in the short-term, but grow brand,...

Changing Your Core Marketing Mix

B2B customers view 92 videos per month and 85% of your customers' buying journey is complete before they contact you.  That's why keen marketers are adding video into their core marketing mix everyday. If you are not sure whether video is right for your business, then...

Ask the Experts: Brain Loves Video

QUESTION: Why does the brain adore video, and how does your business leverage this cerebral crush? ANSWER: New research demonstrates just how powerful the love connection between gray matter and great video. When you learn, your brain actually changes at the cellular...