Based on numerous conversations with clients and non-clients, the words "new media" can be very intimidating.  The way to lose intimidation is through education and studying the trends made by your customers.  So, "new media" should be approached with baby steps.  For my grandparent, new media would mean learning how to email.  For genius gurus, like our web designer, twitter, wikis and the like are common order generic valtrex online language.  For me, "new media" is what it is…evolving daily.  As soon as I learn how to twitter, something else will pop up.  No worries, I'll educate myself.  Oh, and if you don't know what a wiki is, our Chief Marketing Officer (CMO), Steve Phelan, would love to share with you.