Ask the Experts…YouTube

Topic: How can businesses use YouTube to leverage brand? Advice: YouTube is the world's second-largest search engine, and, for a growing number of businesses, the first choice in cost-effective brand enhancement. Your organization should: Invest in video. It's up to...

Ask the Experts…Online Video

Topic: How can video transform your organization's Internet presence? Advice: An estimated 100 million Internet users watch some form of online video every day. Every metric shows video increases online sales, click-throughs, stickiness, brand awareness and customer...

Ask the Experts…Branding

Topic: How can your organization use video to supercharge your brand? Advice: Today, images are everything. Forester Research says one minute of video is worth 1.8 million words. Video is the essential messenger, and your organization must capitalize on its unique...

Vlog: Risk and Crisis Communication Tips

"Your worst brand crisis can become your best brand opportunity", according to Butch Wardlaw, one of the nation's top Risk & Crisis experts and the instructor of Risk and Crisis Communication. Is your company prepared to communicate professionally in a crisis? Do...

Power Writing For Video

In our latest vlog entry, we discuss the importance of power writing for video. Click here for information on upcoming communication workshops to learn more about shaping your message.