by Ted Gaeddert | Jul 10, 2017 | Blog
We spend a good deal of time in this space singing the praises of video. And for good reason. There simply is no medium more effective at increasing sales, leveraging engagement, and supercharging brand. But what in the world do you do when your organization spends...
by Ted Gaeddert | Jun 7, 2017 | Blog
We've posted many blogs detailing the transformation of search engines, social media, and marketing collateral as video-driven vehicles. If you're not already leveraging your business brand through consistent, creative, captivating video, and using backlinking to get...
by Ted Gaeddert | May 17, 2017 | Blog
Look no further than the major airlines for recent examples of the extreme, often exasperating impact of social media done wrong. In an era when everyone has a smartphone camera, any shred of privacy–particularly in public spaces–is pure illusion. The odds...
by Ted Gaeddert | Mar 20, 2017 | Blog
The 45th President of the United States has promoted social media, especially the Twitter platform, to a transformational communication tool—creating a generational paradigm shift in how messages are crafted and received. Love them or loathe them, Mr. Trump’s tweets...
by Ted Gaeddert | Oct 24, 2016 | Blog
A great deal. Love them or hate them, Hillary Clinton and Donald Trump have shown us a wealth of good and bad communication technique over the course of three Presidential Debates—the most watched, ever...
