by Kristan Getsy | Oct 16, 2017 | Blog
Over the years, we’ve spent a good deal of time in this space analyzing and answering this critical question. From the way our brains work, to how our senses operate, to our level of emotional engagement, to our willingness to act on a specific message, the...
by Kristan Getsy | Sep 20, 2017 | Blog
The Era of the Empowered Consumer meets the Era of the Empowered Photographer. It’s the nexus some professional image-makers appear to fear, but others — like super shooter Annie Leibovitz — pragmatically embrace. It was 2011 when Leibovitz shook up shutterdom by...
by Kristan Getsy | Aug 7, 2017 | Blog
Not a day goes by that doesn't witness another salvo in the shooting gallery that is the nexus of politics, journalism, and social media. Truth be told, this information conflagration simmered under the surface for many years. Enter the perfect storm of an unexpected...
by Kristan Getsy | Jul 26, 2017 | Blog
Leads. Engagement. Brand-building, content-capitalizing, website traffic wonderment. That's right. Infofgraphics blend the perfect combination of comic book eye candy; high-design digestibility; and brain-relaxing brevity. In fact, infographics made by freelancers...
by Kristan Getsy | May 25, 2016 | Blog
We all face high-stakes, high-pressure engagements where we need to look great. And we all face the closet, sometimes in anguish, over how exactly to accomplish that. The good news? There's new science about how your clothes and accessories really do matter–and...