The 45th President of the United States has promoted social media, especially the Twitter platform, to a transformational communication tool—creating a generational paradigm shift in how messages are crafted and received. Love them or loathe them, Mr. Trump’s tweets move markets, influence industry, and power politics. From a strategic communication perspective, it’s absolutely fascinating to… Read more »
When social media’s feathered favorite hatched a decade ago, 140 characters per Tweet was no arbitrary number. 140 characters. One text message. ‘Nuf said. Fast forward to today. Twitter is bigger than texting; it’s about concise connection, instant impact, and visual media. In this space, we’ve discussed at length the psychological, sociological, and technological factors driving video’s hegemony as the… Read more »