The 45th President of the United States has promoted social media, especially the Twitter platform, to a transformational communication tool—creating a generational paradigm shift in how messages are crafted and received. Love them or loathe them, Mr. Trump's tweets move markets, influence industry, and power politics. From a strategic communication perspective, it's absolutely fascinating to… Read more »
A great deal. Love them or hate them, Hillary Clinton and Donald Trump have shown us a wealth of good and bad communication technique over the course of three Presidential Debates—the most watched, ever (http://www.adweek.com/news/television/presidential-debates-set-ratings-records-2016-does-format-need-change-174205). One of the most fascinating elements is not what they've said, but how they've said it. So let's draw some… Read more »