Boar's Head Brand at Kroger

A premium meats and cheeses provider develops training materials for associates at Kroger to learn how to assemble and display party platters.

Boar's Head has been in the delicatessen supply business since 1905, but like any business they have pivoted and adapted to the times. Their goal to grow their party platter business rested primarily in the hands of the employees of the delis which they supplied, since those employees would be the ones preparing and displaying the platters and educating customers on their options. Boar's Head chose Life's Eyes Media to produce training videos specific to Kroger deli employees. The videos demonstrate proper slicing, folding, and arrangement of several different trays and also educate employees on how to talk to customers about options and practice good customer service.

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Posted on

May 25, 2016