by Ted Gaeddert | May 17, 2017 | Blog
Look no further than the major airlines for recent examples of the extreme, often exasperating impact of social media done wrong. In an era when everyone has a smartphone camera, any shred of privacy–particularly in public spaces–is pure illusion. The odds...
by Ted Gaeddert | Mar 20, 2017 | Blog
The 45th President of the United States has promoted social media, especially the Twitter platform, to a transformational communication tool—creating a generational paradigm shift in how messages are crafted and received. Love them or loathe them, Mr. Trump’s tweets...
by Ted Gaeddert | Oct 24, 2016 | Blog
A great deal. Love them or hate them, Hillary Clinton and Donald Trump have shown us a wealth of good and bad communication technique over the course of three Presidential Debates—the most watched, ever...
by Ted Gaeddert | Sep 12, 2016 | Blog
A lot. We’re talking about the global event, and there are lessons from it that will long outlast memories of Ryan Lochte’s mint green hair dye (and equally bizarre legal problems). Significant trends were on display in the way Olympic coverage was organized, framed,...
by Ted Gaeddert | Aug 8, 2016 | Blog
Author/screenwriter/teacher Robert McKee says, “Storytelling is the most powerful way to put ideas into the world today.” For the most recent proof, look no further than this summer’s Republican and Democrat Party conventions. The powerful stories told by family...
by Ted Gaeddert | Jul 11, 2016 | Blog, News & Events
When social media’s feathered favorite hatched a decade ago, 140 characters per Tweet was no arbitrary number. 140 characters. One text message. ‘Nuf said. Fast forward to today. Twitter is bigger than texting; it’s about concise connection, instant impact, and visual...
