Topic:
How can your organization use video to supercharge your brand?
Advice:
Today, images are everything. Forester Research says one minute of video is worth 1.8 million words. Video is the essential messenger, and your organization must capitalize on its unique efficiency and effectiveness, on- and offline.
- Assess your enterprise's video maturity. If you're new to video, start on the inside. Record important meetings, conferences, and C-suite addresses for dissemination through your company's intranet and other platforms. Consider converting live training, safety, and other HR presentations to video.
- Fully integrate video into your external communication plan. This might mean producing new or additional broadcast commercials, convention videos, event recaps, website videos, social media campaigns, and more.
- Know when to DIY. Some videos lend themselves to in-house production, while other, more technically complex projects are best left to the pros. Consider carefully before investing in equipment or personnel. And maximize ROI by consulting a strategic video production professional on every step of your journey to video messaging success.