Blog
Why do we LOVE video?
Over the years, we’ve spent a good deal of time in this space analyzing and answering this critical question. From the way our brains work, to how our senses operate, to our level of emotional engagement, to our willingness to act on a specific message, the...
How can you produce brand-boosting photos with just your smartphone?
The Era of the Empowered Consumer meets the Era of the Empowered Photographer. It’s the nexus some professional image-makers appear to fear, but others — like super shooter Annie Leibovitz — pragmatically embrace. It was 2011 when Leibovitz shook up shutterdom by...
What are the ethical essentials for marketers in the era of "fake news?"
Not a day goes by that doesn't witness another salvo in the shooting gallery that is the nexus of politics, journalism, and social media. Truth be told, this information conflagration simmered under the surface for many years. Enter the perfect storm of an unexpected...
Why should you use infographics on your website and social media platforms?
Leads. Engagement. Brand-building, content-capitalizing, website traffic wonderment. That's right. Infofgraphics blend the perfect combination of comic book eye candy; high-design digestibility; and brain-relaxing brevity. In fact, infographics made by freelancers...
How can you get more eyes on your YouTube video?
We spend a good deal of time in this space singing the praises of video. And for good reason. There simply is no medium more effective at increasing sales, leveraging engagement, and supercharging brand. But what in the world do you do when your organization spends...
Why should my company invest in a corporate brochure video?
We've posted many blogs detailing the transformation of search engines, social media, and marketing collateral as video-driven vehicles. If you're not already leveraging your business brand through consistent, creative, captivating video, and using backlinking to get...
How can your organization mitigate the risks of social media, and maximize the rewards?
Look no further than the major airlines for recent examples of the extreme, often exasperating impact of social media done wrong. In an era when everyone has a smartphone camera, any shred of privacy--particularly in public spaces--is pure illusion. The odds of your...
What can we all learn from President Trump’s use of Twitter?
The 45th President of the United States has promoted social media, especially the Twitter platform, to a transformational communication tool—creating a generational paradigm shift in how messages are crafted and received. Love them or loathe them, Mr. Trump’s tweets...
What did the Presidential Debates teach us about nonverbal communication?
A great deal. Love them or hate them, Hillary Clinton and Donald Trump have shown us a wealth of good and bad communication technique over the course of three Presidential Debates—the most watched, ever...
What can the Olympics teach your organization about effective communication?
A lot. We’re talking about the global event, and there are lessons from it that will long outlast memories of Ryan Lochte’s mint green hair dye (and equally bizarre legal problems). Significant trends were on display in the way Olympic coverage was organized, framed,...
How can storytelling supercharge your communication like never before?
Author/screenwriter/teacher Robert McKee says, “Storytelling is the most powerful way to put ideas into the world today.” For the most recent proof, look no further than this summer’s Republican and Democrat Party conventions. The powerful stories told by family...
What do changes at Twitter mean for you and the art of effective communication in the Internet Age?
When social media’s feathered favorite hatched a decade ago, 140 characters per Tweet was no arbitrary number. 140 characters. One text message. ‘Nuf said. Fast forward to today. Twitter is bigger than texting; it’s about concise connection, instant impact, and visual...