How can you produce brand-boosting photos with just your smartphone?

The Era of the Empowered Consumer meets the Era of the Empowered Photographer. It’s the nexus some professional image-makers appear to fear, but others — like super shooter Annie Leibovitz — pragmatically embrace. It was 2011 when Leibovitz shook up shutterdom by calling the iPhone the “snapshot camera of today.” Leibovitz and others recognize the… Read more »


What are the ethical essentials for marketers in the era of “fake news?”

Not a day goes by that doesn’t witness another salvo in the shooting gallery that is the nexus of politics, journalism, and social media. Truth be told, this information conflagration simmered under the surface for many years. Enter the perfect storm of an unexpected presidential election result; a fragile traditional media business model; and a… Read more »


Why should you use infographics on your website and social media platforms?

Leads. Engagement. Brand-building, content-capitalizing, website traffic wonderment. That’s right. Infographics blend the perfect combination of comic book eye candy; high-design digestibility; and brain-relaxing brevity. In fact, infographics are liked and shared on social media three times more than any other type of content! So if you’re not into infographics, it’s time to give them a… Read more »


How can you get more eyes on your YouTube video?

We spend a good deal of time in this space singing the praises of video. And for good reason. There simply is no medium more effective at increasing sales, leveraging engagement, and supercharging brand. But what in the world do you do when your organization spends precious resources on professional video, places it on the… Read more »


Why should my company invest in a corporate brochure video?

We’ve posted many blogs detailing the transformation of search engines, social media, and marketing collateral as video-driven vehicles. If you’re not already leveraging your business brand through consistent, creative, captivating video, you're missing the boat while your competition gets noticed. The good news is, whether you’re a video veteran or just getting into the game,… Read more »


How can your organization mitigate the risks of social media, and maximize the rewards?

Look no further than the major airlines for recent examples of the extreme, often exasperating impact of social media done wrong. In an era when everyone has a smartphone camera, any shred of privacy—particularly in public spaces—is pure illusion. The odds of your organization’s bad day being posted, tweeted, or snapped are only increasing. Just… Read more »


What can we all learn from President Trump’s use of Twitter?

The 45th President of the United States has promoted social media, especially the Twitter platform, to a transformational communication tool—creating a generational paradigm shift in how messages are crafted and received. Love them or loathe them, Mr. Trump’s tweets move markets, influence industry, and power politics. From a strategic communication perspective, it’s absolutely fascinating to… Read more »


What did the Presidential Debates teach us about nonverbal communication?

A great deal. Love them or hate them, Hillary Clinton and Donald Trump have shown us a wealth of good and bad communication technique over the course of three Presidential Debates—the most watched, ever (http://www.adweek.com/news/television/presidential-debates-set-ratings-records-2016-does-format-need-change-174205). One of the most fascinating elements is not what they’ve said, but how they’ve said it. So let’s draw some… Read more »


What can the Olympics teach your organization about effective communication?

A lot. We’re talking about the global event, and there are lessons from it that will long outlast memories of Ryan Lochte’s mint green hair dye (and equally bizarre legal problems). Significant trends were on display in the way Olympic coverage was organized, framed, and presented. Here are three big takeaways: 1. Visual communication is… Read more »


How can storytelling supercharge your communication like never before?

Author/screenwriter/teacher Robert McKee says, “Storytelling is the most powerful way to put ideas into the world today.” For the most recent proof, look no further than this summer’s Republican and Democrat Party conventions. The powerful stories told by family members of Americans who lost their lives in war zones, still influence the national political discourse… Read more »