Cincinnati's leader in public transportation, METRO, connects over 17 million people annually to jobs, education, healthcare, and entertainment.
Life's Eyes Media tailored media training for METRO officials – teaching them how to address the media and government officials with poise and following proper protocol for public transportation entities. The training also covered crisis communications – specific to the industry and current state of public transportation safety. Additionally, Life's Eyes Media has produced videos explaining to riders how to use new fareboxes and highlighting services, routes, and benefits of traveling METRO.