Changing Your Core Marketing Mix

B2B customers view 92 videos per month and 85% of your customers' buying journey is complete before they contact you.  That's why keen marketers are adding video into their core marketing mix everyday. If you are not sure whether video is right for your business, then...

Ask the Experts: Brain Loves Video

QUESTION: Why does the brain adore video, and how does your business leverage this cerebral crush? ANSWER: New research demonstrates just how powerful the love connection between gray matter and great video. When you learn, your brain actually changes at the cellular...

Ask the Experts…YouTube

Topic: How can businesses use YouTube to leverage brand? Advice: YouTube is the world's second-largest search engine, and, for a growing number of businesses, the first choice in cost-effective brand enhancement. Your organization should: Invest in video. It's up to...

Ask the Experts…Branding

Topic: How can your organization use video to supercharge your brand? Advice: Today, images are everything. Forester Research says one minute of video is worth 1.8 million words. Video is the essential messenger, and your organization must capitalize on its unique...