How can your organization mitigate the risks of social media, and maximize the rewards?

Look no further than the major airlines for recent examples of the extreme, often exasperating impact of social media done wrong. In an era when everyone has a smartphone camera, any shred of privacy—particularly in public spaces—is pure illusion. The odds of your organization’s bad day being posted, tweeted, or snapped are only increasing. Just… Read more »


What can we all learn from President Trump’s use of Twitter?

The 45th President of the United States has promoted social media, especially the Twitter platform, to a transformational communication tool—creating a generational paradigm shift in how messages are crafted and received. Love them or loathe them, Mr. Trump’s tweets move markets, influence industry, and power politics. From a strategic communication perspective, it’s absolutely fascinating to… Read more »


What can the Olympics teach your organization about effective communication?

A lot. We’re talking about the global event, and there are lessons from it that will long outlast memories of Ryan Lochte’s mint green hair dye (and equally bizarre legal problems). Significant trends were on display in the way Olympic coverage was organized, framed, and presented. Here are three big takeaways: 1. Visual communication is… Read more »


What do changes at Twitter mean for you and the art of effective communication in the Internet Age?

When social media’s feathered favorite hatched a decade ago, 140 characters per Tweet was no arbitrary number. 140 characters. One text message. ‘Nuf said. Fast forward to today. Twitter is bigger than texting; it’s about concise connection, instant impact, and visual media. In this space, we’ve discussed at length the psychological, sociological, and technological factors driving video’s hegemony as the… Read more »



OUTLOOK 2011

Video Content Changes the Face of Traditional Marketing Companies will continue to analyze their marketing plans as we enter 2011. Traditional marketing approaches will be reconsidered as they have become less effective in reaching their target audiences. Businesses are rapidly embracing digital media as the preferred tactic to reach today's consumers. Harris Interactive, an information… Read more »