by Kristan Getsy | May 30, 2014 | Blog
QUESTION: Why should brand, product, and idea marketers invest more in professional video? ANSWER: It's official. Video rules in transforming the "ask" into the "answer" you want: a brand investment, product purchase, or idea adoption. Consider: One minute of video...
by Kristan Getsy | Feb 14, 2014 | Blog
QUESTION: Why does the brain adore video, and how does your business leverage this cerebral crush? ANSWER: New research demonstrates just how powerful the love connection between gray matter and great video. When you learn, your brain actually changes at the cellular...
by Kristan Getsy | Dec 10, 2013 | Blog
TOPIC: How can video empower human resources management and reduce business risk? ADVICE: New research demonstrates how video trumps other media as an effective, efficient employee communications tool. We now know half the human brain is dedicated solely to...
