Ask the Experts: Video

QUESTION: Why should brand, product, and idea marketers invest more in professional video? ANSWER: It's official.  Video rules in transforming the "ask" into the "answer" you want:  a brand investment, product purchase, or idea adoption. Consider: One minute of video...

Changing Your Core Marketing Mix

B2B customers view 92 videos per month and 85% of your customers' buying journey is complete before they contact you.  That's why keen marketers are adding video into their core marketing mix everyday. If you are not sure whether video is right for your business, then...