Public Information Officer Training Workshop

OVERVIEW
Life’s Eyes Media (LEM), a media training and video production company based in Fort Wright, Ky., is hosting our PIO Training program. Our training programs are client-focused, fast-paced, and interactive. Life’s Eyes Media’s training approach includes a synergistic mix of tools and techniques including the use of slide presentations, facilitated discussion, video clips, individual and group practical exercises, comprehensive skills guides, training labs, and interactive evaluations.

WORKSHOP DESCRIPTION

The Media and Crisis Communication Training Workshop combines the best of our outstanding crisis communication and media training workshops. The first part of the workshop focuses on the highly competitive media environment in which emergency departments operate. LEM trainers will prepare spokespersons to face the difficult and challenging tasks of successfully communicating key messages through a media landscape that thrives on drama, controversy, and negative news.

During the second part of the workshop, LEM trainers provide an excellent foundation on the role of crisis communication in a well-planned life-cycle approach to crisis management. This part of the training is designed to help departments make improvements in integrating crisis communication into crisis planning, crisis response, and post-crisis assessment capabilities.

Departments with effective crisis management programs understand that every crisis represents a clear and present danger to their reputation and/or financial well being, but also an opportunity for the organization to demonstrate its mettle in the face of adversity. A well-prepared and fully coordinated crisis communication plan is essential to successfully managing a crisis. Additionally, this program will teach participants how to create effective messages, prepare communication products for public release, and identify and communicate with the public using the media as the primary conduit.

The key to media training begins with an understanding that every encounter with a reporter is an opportunity to deliver your agency’s messages through the reporter. This comprehensive program includes extensive on-camera exercises followed by expert coaching and feedback. In the three-day workshop, attendees will participate in initial practice interviews, video playback and coaching, and repeat interviews. In our workshop experiences, this combination leads to a marked increase in confidence, preparedness, and effectiveness of spokespersons for encounters with reporters.

AGENDA
Days One and Two – Media Training Course Content

• Goal Setting
• Understanding the Media; Understanding Reporters and How They Operate; Includes discussion of the Public’s View of the Media (Based on state-of-the-industry research)
• Pre-Interview Actions (Preparing for interviews with reporters)
• Mock On-Camera Interviews, Debriefing and Critique
• Video examples and discussion of various types of interviews; review of the types of difficult questions reporters typically ask (False Choice, Personal, Speculative, Loaded, and others)
• Facilitated discussion of lessons learned from high-profile media events
• Developing effective messages; Delivering effective messages during Interviews
• Mock Press Conference Interviews, Debriefing and Critique

Day Three – Crisis Communications Course Content
• Goal Setting
• An Overview of Crisis Communication, including an Examination of How Crises Evolve and Methods for Effectively Integrating Crisis Communication into the Crisis Management Life Cycle
• The Media’s Role in Crisis Communication
• Small Group Exercise: Crisis Communication Case Study
• Facilitated Discussion of Emergency Personnel's Role in Crisis Communication
• Developing and Delivering Effective Messages and Discussion of Lessons Learned from High-Profile Media Events
• Review of Interview Techniques Including the use of “Bridging,” “Flagging,” and “Hooking” to ensure Effective Delivery
• Interview (6-8 participants per trainer); Debriefing and Coaching/Critique
• Mock Press Conference Interviews, Debriefing and Critique

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The cost includes refreshments, all educational materials, and associated fees. As part of the training, each participant will receive a comprehensive training notebook that includes, the complete slide presentation, the Wardlaw Group’s Guide to Effective Media Communication, case studies, professional reading materials, and instructions for each of the exercises including mock interviews and press conferences.

ABOUT THE TRAINER

Kristan Getsy, the CEO and president of Life's Eyes Media, brings an award-winning and seasoned media background to the training table. Kristan is a graduate of Louisiana Tech University (Bachelor's of Arts degree in Journalism, with a minor in Marketing). She has more 12 years of broadcasting experience. Now, she oversees the day-to-day operations of Life's Eyes Media, taking a hands-on approach to most projects.

Kristan's broadcasting career began during her studies at Louisiana College. Hired as a radio personality for a 500-watt radio station, she was thrust into the social, political, and religious arenas as host of her own one-hour radio talk show. Shortly thereafter, Kristan made her television debut. Hired as a reporter for KLAX, the ABC affiliate in Alexandria, LA, she quickly worked her way up to morning-show anchor. However, she returned to radio where she served as D.J., news reporter and finally News Director for KZMZ.

Kristan aggressively continued her broadcasting career while studying full-time at Louisiana Tech University. Undaunted by the requirements of being a full-time student, she also served full-time as the News Director for the largest radio station in North Louisiana, KXKZ radio in Ruston. After graduating, Kristan moved to Savannah, GA where she took employment as a General Assignment Reporter for the local NBC affiliate, WSAV.

She then moved up to a top-10 market, Houston, Texas, to help start up a new AOL/Time-Warner 24- hour news network, News 24 Houston. There she served many roles including reporter, field-anchor, and photojournalist. Presented with the chance to anchor the weekend news show for another start-up news broadcast, Kristan left Houston and moved to the Cincinnati Tristate where she anchored and reported for Cincinnati's WB64 News at 10.

Life's Eyes Media has produced award-winning videos for The American Cancer Society and for Franciscan Haircuts from the Heart. Kristan was recognized for her outstanding efforts by the Public Relations Society of America. The American Cancer Society also recognized Kristan for her volunteer and community efforts in 2007, and she was named to the Business Courier’s “Forty Under 40” class of 2010 recognizing young leaders in Greater Cincinnati. Additionally, she has won 18 Associated Press awards including two First Places in "Best Newscast", two First Places in "Spot News Coverage", a First Place in "Best Sound" and a First Place in "Feature Reporting."

Kristan uses her years of experience to personally evaluate each client's needs and then draws upon her abundant resources to individualize media training programs for each client. As founder, CEO, and President of Life's Eyes Media, she dedicates herself to, and guarantees each client's satisfaction. She says, "Our focus is businesses and individuals who want to get their message to the masses and target audiences, with professional integrity.”

You can contact Life’s Eyes Media to register or to schedule your own organization’s workshop:
Lem@lifeseyesmedia.com
859-363-3916
1717 Dixie HWY, Suite 150
Fort Wright, KY 41051