Ask the Experts: Crisis Management

by | Apr 29, 2014 | Blog

How can expecting the unexpected benefit your brand? Chicago Mayor Rahm Emanuel famously said, "You never let a serious crisis go to waste."  Through effective crisis management, it's possible to not only limit brand damage in the short-term, but grow brand,...

Changing Your Core Marketing Mix

by | Mar 19, 2014 | Blog

B2B customers view 92 videos per month and 85% of your customers' buying journey is complete before they contact you.  That's why keen marketers are adding video into their core marketing mix everyday. If you are not sure whether video is right for your business, then...

Ask the Experts: Public Speaking Power

by | Mar 14, 2014 | Blog

How can you conquer the fear of public speaking? First, realize that most everyone else is petrified, too.  Public speaking outranks death as what human beings fear most, terrifying more than 70 percent of us.  It's called glossophobia. Fact is, public speaking is a...

Ask the Experts: Brain Loves Video

by | Feb 14, 2014 | Blog

QUESTION: Why does the brain adore video, and how does your business leverage this cerebral crush? ANSWER: New research demonstrates just how powerful the love connection between gray matter and great video. When you learn, your brain actually changes at the cellular...

Ask the Experts….Video on the Go

by | Nov 14, 2013 | Blog

QUESTION: How can mobile video move your business? ANSWER: One minute of video is worth 1.8 million words. One hour of YouTube video is uploaded every second.  And two-thirds of global mobile data traffic will be video by 2017.  Video is where it's at.  Mobile video...