Why do we LOVE video?

Over the years, we’ve spent a good deal of time in this space analyzing and answering this critical question. From the way our brains work, to how our senses operate, to our level of emotional engagement, to our willingness to act on a specific message, the effectiveness of video remains unparalleled. That being said, we’re… Read more »


How can you produce brand-boosting photos with just your smartphone?

The Era of the Empowered Consumer meets the Era of the Empowered Photographer. It’s the nexus some professional image-makers appear to fear, but others — like super shooter Annie Leibovitz — pragmatically embrace. It was 2011 when Leibovitz shook up shutterdom by calling the iPhone the “snapshot camera of today.” Leibovitz and others recognize the… Read more »



Why should you use infographics on your website and social media platforms?

Leads. Engagement. Brand-building, content-capitalizing, website traffic wonderment. That's right. Infographics blend the perfect combination of comic book eye candy; high-design digestibility; and brain-relaxing brevity. In fact, infographics are liked and shared on social media three times more than any other type of content! So if you're not into infographics, it's time to give them a… Read more »




How can you land your brand and still make it fly?

In the era of the empowered customer/community/constituent, there is nothing–underline nothing–more important to your organization's messaging than a coherent, cohesive, consistent brand.  The influence and insurgency of social media demands it.  And yet, so many organizations neglect the maintenance of their brand–the amplification of its thesis, the growth of its impact. 1. First, you must "land" your brand.  As an organization, you must… Read more »


How can knowing your personality type help you become a more powerful communicator?

For anyone who's ever stared down the surprisingly difficult choices posed by the Myers-Briggs Type Indicator (MBTI) or any other personality evaluator–congratulations! Great communicators know themselves first. They use this insight to structure and deliver messages in ways most natural to them–maximizing message impact. When it comes to the power of personality, consider:   1. While extroverts have traditionally reaped the rewards… Read more »



How can you get more of what you want when you communicate?

The art of persuasion is a very particular discipline that some spend a lifetime perfecting. But there are some simple ways you can immediately increase your chances of swaying your audience to your side, whether they're supportive, unsure, or outright hostile. 1. First, understand the dynamics of persuasion.  It all starts with the heartstrings.  Look… Read more »