Ask the Experts…Online Video

Topic:

How can video transform your organization's Internet presence?

Advice:

An estimated 100 million Internet users watch some form of online video every day. Every metric shows video increases online sales, click-throughs, stickiness, brand awareness and customer retention. Your organization should:

  • Assess your Internet presence. Does your website function as an active, visual, brand-boosting asset? Which social media platforms do your stakeholders use? How are you engaging them to adopt your brand messages?
  • Explore how online video can empower your brand messages. Video can simplify complex concepts; demonstrate products and services; recognize, entertain, and emotionally connect with stakeholders like no other medium.
  • Begin with brief "brand news" type videos. They represent a great place to start with online video and a good opportunity to DIY–but consult the pros first. Look for a reputable, recommended video production house that provides specialized training in online video creation and placement. And make sure your video production partner has the capability to help you with every project, large or small.

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